There are nearly 4 billion people posting on social media, but the best time for you to post is NOW! For most social media users, posting inconsistently is perfectly fine. The average social media user mostly posts when they go somewhere cool, accomplish something, or are at an event, and their audience loves to see it. However, if you are using social media as a tool to promote yourself, your brand, or your business, optimal days of the week and times throughout the day can boost your viewership.
According to the American Marketing Association, The best time overall to post on social media is early morning on a weekday. If you think about one typical day, you wake up in the morning and scroll on your phone. By scheduling your content to be posted first thing in the a.m. when your audience wakes up and starts scrolling their favorite platform, your post will be one of the top pieces of content in their feed.
The American Marketing Association gives us these key statistics.
The best time overall to post on social media is early morning on a weekday.
Best days to post on social media: Tuesdays through Thursdays
Worst days to post on social media: Sundays
Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.
Each business and brand has different goals, and therefore uses different social media platforms for various purposes. Download my free guide The Best Times to Post On Social Media to keep in your marketing toolbox. Each social media platform has opportune times of day and days of the week to publish content. You'll find all the specifics in my guide, and a quick overview below!
Best days to post on Facebook: Tuesdays through Fridays
Worst days to post on Facebook: Saturdays
Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon
Best days to post on Instagram: Tuesdays and Wednesdays
Worst days to post on Instagram: Sundays
Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m.
Tik Tok
There are three global best times to post on TikTok:
Tuesday 8 A.M.
Thursday 11 P.M.
Friday 4 A.M.
YouTube
Best days to post on YouTube are Saturdays and Sundays
The best times are 2 P.M. to 4 P.M. Monday to Wednesday and 10 A.M. to 11 A.M. Saturday and Sunday
YouTube user traffic is highest from 7 P.M. to 10 P.M. in the evening
Best times to post on Twitter: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m.
Best days to post on Twitter: Tuesdays and Wednesdays
Worst days to post on Twitter: Sundays
Best times to post on LinkedIn: Tuesdays 10 a.m. to noon
Best days to post on LinkedIn: Wednesdays and Thursdays
Worst days to post on LinkedIn: Saturdays and Sundays
Best day: Saturday.
Best time: 8-11pm.
Other good times to pin: 9pm, 2-4pm (EST) and 8pm-1am (EST).
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