Using an Instagram Reel or TikTok video can astronomically increase your reach, and easily boost your engagement. Reels using trending audio are not just a current fab, but a pop culture phenomenon you need to be taking advantage of. These videos allow you to participate in trending audio, while showcasing your personality, and we know your personality is essential to your brand awareness.
Want to grow the amount of people you reach daily? Make a reel or TikTok. Reach is incredibly important. A common misconception in social media marketing is that the way to measure your brand is through likes and comments. While those are important, the reach and impressions are the REAL defining factor of the strength of your brand. Due to the insane popularity of Instagram reels and TikTok videos, expanding your reach is easier than ever.
Want to stay trendy? Make a reel or TikTok video! On both Instagram and TikTok there are thousands of curated audio and templates that you can make videos with that are sure to help you stay on top of trends. In the blog post 6 Ways to Incorporate Pop Culture you’ll find some easy ways to make Pop Culture a part of your social media strategy (including using reels).
Want to boost your engagement? Guess what, you do not need paid ads. You need to make a reel or TikTok. Convincing your audience to engage with you can be tricky. Reels and TikTok videos make boosting engagement a breeze. People love seeing and sharing positive interactions between brands and buyers. By creating these videos you create relatability between your brand and your customers, ultimately increasing opportunities to build brand loyalty, increase word-of-mouth referrals and increase sales.
Want to showcase your brand? Your personality is easy to covey when you make a Instagram reel or TikTok. Having a human presence is the first step to creating a personality for your brand. Not only are you building a digital footprint when publishing content, but you are also curating a digital persona. Clients and customers alike want to see YOU and know that the businesses they are interacting with are not fabricated robots, rather caring individuals, and Instagram reels and TikTok videos are a great place to do so! The stronger the presence, the more trust you will build with your audience.
Creator Emily Deanne Durant is committed to strengthening and nurturing relationships within organizations and between an organization, members of the media and the public. Reach out to her today for a free consultation. She's an expert on Instagram reels & TikTok videos and wants to help you too!
Want to learn more about all that Créatrice Co. has to offer? Visit our website today! Make sure you stay up to date on the latest tips and trends by following us across all platforms!
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