Similar to the mission, vision, and goals you probably have for your business, a social media strategy is a central aspect of your strategic brand plan. A social media strategy is a comprehensive digital marketing plan that allows you and your team to be creative and publish a variety of content relevant to your product or service. A social media strategy will help your business to gain new leads, move people through your sales funnel, and help achieve your overall marketing goals. A social media plan is beneficial to keeping your team on track via efficient and effective management and tracking systems. Here are the top five reasons you should invest in a social media strategy.
1. It Defines Your Brand
A quality social media strategy will start with a brand kit. A Brand Kit is a centrally located document that allows you and your team to have imaging and guidelines all in one place. This will consist of your logos, fonts, imaging styles, messaging styles, hashtags, landing sites, and often a content strategy. A brand kit ensures that the content you are producing, whether it is for social media or print, is consistent. But, this is not the only item necessary to define your brand. The most important aspect of your brand (and therefore its social media strategy) is you. That’s right! Clients and customers alike want to see YOU and know that the businesses they are interacting with are not fabricated robots, rather caring individuals. The human presence is a key factor in the success of your business as it assists in customer acquisition and retention boosts visibility to potential customers and clients and serves as reinforcement of the integrity of your business. The stronger the presence, the more trust you will build with your audience.
2. Allows You To Maintain Consistency
Now that you have the groundwork laid from step one, the next step is all about building your brand. A social media strategy will ensure that there is consistency across your communication channels. This includes graphic design, editing of photos and videos, creation of content 'filler' photos, caption writing, story post promotion, hashtag strategy, and more. The goal of the social media strategy is to set your company up for success in the digital sphere.
3. Reinforces Your Business Goals
A social media strategy will help your business to gain new leads, move people through your sales funnel, help achieve your overall marketing goals, and at its root, achieve your business goals. Investing in a social media strategy will make sure that your communication platforms are in line with the latest trends and visibly appealing to fit your target audience.
4. Will Increase Your Visibility
Visibility of your product or service can make or break your business, and having a strong brand makes you visible. Maybe you are looking to promote a new product, or you want to reach a new audience? Regardless of your motive, it is vital to recognize that brand awareness extends far beyond generating increased traffic and pushing out content. A brand with the right building blocks will have a strong foundation that will drive sales, increase engagement, develop audience insights and be the catalyst for new business opportunities.
5. Helps Monitor Growth
The final reason why you should invest in your social media strategy is so that you have the ability to monitor growth. Here we focus on the long-term sustainability of your social media presence across platforms. This includes curation and management of your SEO, analytical tracking, engagement, and linking print marketing to your social media marketing. Within the social media strategy, you will be able to set measurable goals. Platforms have the ability to track important things. Likes, comments, and shares do not define your business’s social media communications growth. Rather the analytics help us define the views and impressions of posted content. Being able to track these will allow you to see the improvements online and offline.
Are you ready to invest in a social media strategy? Or maybe, you are just starting out and want to make sure you have all the essentials to build a strong brand from the ground up. Contact Créatrice Co today for a free consultation. Whether you are a legacy corporate company or a family-owned start-up, Créatrice Co. is here to develop your internal and external brand. Our creators are dedicated to being the creative solution to your creative problem.
Yorumlar